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May 16, 2018 . Business
Having a small business website is not just about selling your goods and services but it is also about providing valuable information to all potential customers, so unless you are a SME Small Business owner who is not interested in growing its own brand and company, you need to have a website. Sierra IT Group Co., Ltd. offers web design and web development services for businesses small and large.
Have you ever received an email from businesses that use Gmail, Hotmail or Yahoo email accounts? It’s not professional, is it? It gives the impression that the business is either really small or doesn’t care about a good image. Withe your own personal business website you will be also entitled to create your own business email accounts with personalised addresses for each member of staff such as firstname.lastname@example.org. This is great for businesses looking to create a more professional image and give the right impression.
Studies have shown that Six out of Ten consumers expect companies and brands to provide online content and relevant information about their business and services on some form of digital property. If you do not have a business website, today’s customers may probably look elsewhere.
While it is true that you cannot control what others say about you on social media channels, you can influence public perception by creating your own story via your business website. A company website helps businesses to get their message, mission, and personality in front of their target audience much faster than print advertising or brochures; it is also probably more cost effective.
Consumers typically start their buying journey with research and recommendations from Search Engines and social networks. Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report. So if you’re not staying competitive with your competition, you’re giving potential customers a reason to buy from another company or brand.
Nobody wants to work at 3 a.m., but some people like to research services at late hours. Having a business website or and ecommerce store means that you can provide information and sell products all the time — not simply between 9 a.m. and 5 p.m. In addition to that, an online ecommerce store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography.
81% of consumers perform online research before engaging into a service or making a purchase. That means they go to Google and type in one or more keywords to find what they are looking for. If you do not have a website for your business, the chances of showing up on search engine results are more or less zero. On the other hand, if you do have a site, it can be optimized for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Have a project in mind? Your website is a virtual extension of your business. Don’t leave anything to chance and trust Sierra IT Group with your next project. Contact us for more information about our services or for a quote.