PWA - Progressive Web Application Development

PWA, or Progressive Web Application is an application written in a web language (JavaScript + frameworks), which works as a native mobile or desktop application. Namely, it displays notifications, works offline as well as in the background, and can use native features such as a camera, geolocation or gesture navigation. At the same time, in contrast with an app, you don’t have to download it.

All modern mobile and desktop internet browsers, support both the technologies used to build the PWA and the standard itself.

Yes! If your site meets the requirements of the PWA Checklist and passes Google Lighthouse benchmark, all users on any device will benefit from PWA.

This is a difficult question because due to increasing mobile traffic and user behavior trends mentioned above, PWA will be beneficial to every type of business and every industry, from FMCG to news portals. Most advantages, however, will be visible when online sales are involved, both in B2B ecommerce and B2C ecommerce because PWA supports customer’s omnichannel journey. PWA can also move customer service to the next level: we can keep the customer up to date with invoices to be paid, orders to receive, etc. by using push notifications directly from the browser. Additionally, PWA means a cohesive customer user experience (UX) on all devices.